Twelfth Largest Accounting Firm Joins GoodAccountants.com

When one of the world’s largest seafood companies retained GoodAccountants.com to find new accountants that could replace the Big Four accounting firm whose services they had been using the search would require the careful vetting of a number of large regional accounting firms.   With sales of more than $300 million and operations in the United States and Canada, the world-wide seafood distributor would require GoodAccountants.com to identify a firm that could provide the same level of professional services as a Big Four accounting firm including having an international reach while also having a capability of maintaining a more personalized relationship than most large accounting firms are capable of providing.

“Our client had told us they were paying in excess of $700,000 annually in accounting fees but felt they were just not getting the service,” says Johanna Laurent, President of GoodAccountants.com.  “I immediately assembled our top people and we began very intensely researching all of the large accounting firms in the New York, New Jersey and Connecticut tri-state area that we felt could provide our client the highest level of service and it was Amper Politziner and Mattia, Certified Public Accountants and Consultants who kept coming up for us,” adds Laurent.

Ranked by Crain’s as the twelfth largest accounting firm in the New York regional area, Amper Politziner and Mattia is one of the fastest growing accounting firms in the country.   With more than $120 million in revenues and 600 employees, Amper’s chairman Phil Politziner is quick to point out that his firm has grown organically which is a direct result of its ability to attract top talent and deliver an array of key accounting services to its clients among whom are some of the nation’s largest corporations.  Headquartered in Edison, New Jersey the firm has offices throughout New Jersey, New York and Pennsylvania and is a prominent member of Baker Tilly International a professional network of 147 accounting firms in 104 countries throughout the world.  Amper Politziner is also one of the top audit firms in the country and provides audit services to private and public corporations of all sizes.  The firm also services a long list of not-for-profit organizations and is the only accounting firm in the history of the state of New Jersey to guide a major hospital out of bankruptcy.

“I believe one of Amper’s greatest assets is their chairman, Phil Politziner,” says Johanna Laurent.  “Phil has an amazingly friendly personality and his smile is disarming and more than anything he engages as well as relaxes people which is a powerful attribute to have when you’re first meeting a potential client,” adds Laurent.  “When we obtained feedback from our client after their meeting with Phil and his team they told us Phil’s first question to them was ‘how can we help you?’ which meant a lot to them,” she adds.    “I’m very comfortable referring Phil and the folks at Amper to our clients because personality sometimes is a big factor in the equation when a client is considering retaining the accountants that will guide them through the myriad of tax and accounting issues that affect their business,” says Laurent.

To watch the full reality television episode filmed on location at Amper Politziner and Mattia in Edison, New Jersey and hear Phil Politziner recount the early days at Amper you must become a free subscriber to GA Access.

New “Reality Television Show” That Features Accountants

“Accountants gone wild,” it’s not!

A new “reality television show” that will feature accountants across America begins this fall when GoodAccountants.com rolls out its first episode on September 17th.

“Although our reality show may not be debuting on a major television network or cable station it will be highly visible on such web properties as YouTube, Hulu, MySpace and FaceBook,” says Michael D. Montoya, Social Media and Viral Marketing specialist with GoodAccountants.com. “For far too long accountants have been branded as being the most boring human beings on the planet and it’s high time to change that perception which necessarily isn’t true,” he adds. Although accountants do serious work not all of it is done in dimly lit dungeons behind six-inch thick walls ten stories below ground level. Instead, the show will depict accountants who are gregarious, engaging and extremely important to their clients. “There are accountants out there who make a difference and we’re going to bring them to the public’s attention through this show and we’re going to do it in a very entertaining way,” says Montoya.

Debbie Ford, Manager of Affiliate Marketing

Debbie Ford has been recently recruited by GoodAccountants.com to the position of Manager of Affiliate Marketing and coordinator of the company’s internet based, reality television show. Debbie formerly served as Director of Sales for a Long Island based manufacturing company in her previous position where she was responsible for managing the Sales and Customer Service departments. During her eleven year tenure in her previous position Debbie found working side by side with her clients and helping them grow their business and secure major accounts most rewarding. “I am excited to be joining the ranks at GoodAccountants.com as the new Manager of Affiliate Marketing and look forward to helping the accountants in our Designated Service Provider Program grow their client base and to assist our clients in taking their businesses to the next level,” says Ford about her new position. For further information about becoming a participating member of GoodAccountants.com contact Debbie Ford at 1 (800) 505-7861 ext. 1016

GoodAccountants.com will offer a series of weekly episodes that will feature accountants who participate as members of its marketing network and will air them on its own website along with a number of social media sites that find such content highly relevant to their users. Partner site Lifeafter50.com whose website traffic exceeds more than 12 million daily impressions will carry a portal that will give its users access to the show.

“What’s interesting here is the continuing metamorphosis of social media in ways that are highly unique and which we believe will help promote the accountants in our network along with the business owners who use our website while bringing attention to a whole different side of the accounting profession,” says Montoya.

“It’s pure genius,” says Ray Nowicki, one of the first accountants to be featured by the show and who in his first month of joining GoodAccountants racked up a $26,000 annual engagement along with a pending deal that could gross more than an additional $100,000 in annual billing for his firm, Nowicki and Company based in Buffalo, New York. Nowicki, who has an extremely affable personality, was able to overcome his skepticism about accepting a client referral from ‘out of the blue’ as he puts it, when John Alogna, a Senior Consultant with GoodAccountants first contacted him.

“There is a vast audience of accountants, business owners, entrepreneurs and individual tax payers out there who are simply unaware of each other and will benefit from the subject matter and information these webisodes will bring to them,” says Johanna Laurent, CEO of GoodAccountants.com. “Several episodes will feature some of the small business owners we’ve helped find their accountant,” she adds. “We’re actually sending out hundreds of invitations to these small business owners inviting them to share how their new accountant has been instrumental in helping them overcome the challenges of a tough economy,” says Laurent.

To further promote viewership every episode will also be transmitted via email to more than 500,000 business owners and financial professionals each week. Taxes, healthcare and other issues of the day are topics that will make up some of the subject matter the show will tackle. “Corporate sponsors such as American Express, Verizon and Hewlett Packard among others will find a new and exciting venue to reach the small business community through this show,” adds Laurent.

To see the first installment of the new GoodAccountants.com ‘reality show’ click here.

Please refer all media inquires to Michael Montoya at GoodAccountants.com. Michael can be reached at mmontoya[@]goodaccountants.com

Unveiling of New GoodAccountants.com Website

New York City, NY

For the first time in five years GoodAccountants.com will be launching a new web presence that enhances  ease of use and functionality for the millions of business owners, individual tax payers and accounting professionals that use the highly popular website.

GoodAccountants.com has become the nation’s number one website and referral service for finding an accountant with more than 10-million business owners and individual tax payers using the site since 2005.

“You’ll be pretty hard pressed to find an accountant almost anywhere in the country that hasn’t heard of us or that hasn’t been contacted by us,” says Johanna Laurent, CEO of GoodAccountants.com. “We’re always looking for the best of the best that are out there to recruit into our network of accountants so that we can offer their expertise to the millions of business owners who rely on our referral services,” Laurent adds.

GoodAccountants.com has changed the way business owners select their accountant as well as the way in which accountants are marketing their services. “Imagine being able to tap into a resource that can connect you to the most qualified accountant in your city or town in little more than the time it takes for you to snap your finger,” says Laurent. “Most accounting firms do not have a national presence as we do and certainly cannot provide the type of diversity in experience as we can through our national network that is comprised of thousands of accountants from various accounting firms across the country,” she concludes.

“The objective of the new website is to increase value to both business owners and accountants by making their user experience one that directly benefits their bottom line,” says Michael D. Montoya, Social Media and Viral Marketing specialist with GoodAccountants.com.

“What GoodAccountants has done for the accounting industry has been groundbreaking and pioneering in a similar vein as to what Google has done for the world of online and traditional advertising,” says Montoya.

Come see the new changes on September 1st 2009 at GoodAccountants.com.  Also keep and eye out for the new accounting portal GATVInsider.com coming soon.  Stayed tuned.

Please refer all media inquires to Michael Montoya at GoodAccountants.com.  Michael can be reached at mmontoya[@]goodaccountants.com